The Revmatics CRO Visitor Log is a powerful tool that provides in-depth insights into your website's traffic. This feature helps you analyze real user behavior, identify bot traffic, and understand the sources driving visitors to your site. Here's an overview of everything you can track with the Visitor Log.

Types of Traffic

The Visitor Log categorizes traffic into three main types:

• Real Views: Genuine visits to your website.

• Bounces: Visitors who leave the site within one or two seconds.

• Bot Traffic: Automated or non-human traffic.

Additionally, you can track your Total Traffic, which includes all of the above.

Key Insights Available in the Visitor Log

For each visitor (real, bounce, or bot), the Visitor Log displays the following details:

• Daily Traffic View: Traffic is sorted by day, allowing you to analyze trends over time.

• Funnel Viewed: See which funnel the visitor interacted with.

• Real View or Bounce: Distinguish between legitimate visits and quick exits.

• Time of Day: Identify when the visitor accessed your site.

• Session Duration: Track how much time a visitor spent on your page.

• Page Engagement: Measure the percentage of the page viewed by the visitor.

• CTA Interaction: Check if the visitor clicked on any CTAs (Call-to-Action buttons).

• Conversions: Analyze whether visitors completed actions such as clicking to proceed to checkout or filling out a form on your page.

• Location: View the geographical location of the visitor.

• Device: Identify the device type used to access your site (e.g., mobile, tablet, desktop).

• Referral URL: See the source URL that brought the visitor to your website.

• UTM Source: Track campaign sources like Facebook, Instagram, or other channels.

• URL Request: Monitor the exact URL the visitor attempted to access.

Navigating the Visitor Log

The Visitor Log includes user-friendly navigation features to help you explore your data:

• Date Selector: In the top-right corner, you can switch between the current day and previous days to analyze historical data.

• Bot Log View: Easily toggle to the Bot Log to see details about bot activity, including the number of bot visits, source of bot traffic, requested URLs, time of day, CTA interactions and conversions, and location and device information.

How to Use This Data

The Visitor Log enables you to:

• Understand user behavior and identify potential issues causing bounces.

• Measure campaign performance through UTM sources and referral URLs.

• Monitor bot activity to ensure your site is protected and optimized.

• Optimize funnels and CTAs based on engagement and conversion insights.

Conclusion

The Revmatics CRO Visitor Log is an invaluable resource for gaining granular insights into your website's traffic. With detailed metrics and easy navigation, you can make data-driven decisions to improve user experience, increase conversions, and grow your online presence.

Start leveraging the Visitor Log today to maximize your website's performance