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How to Use Traffic Rules in the CRO Tool

Traffic rules allow you to split incoming traffic on a page based on specific criteria. This enables you to direct visitors to different funnel variations of that page based on conditional targeting rules. Visitors must meet all criteria specified in the traffic rule for the rule to trigger. If fields are left blank, they will not affect the rule, but any field you fill out must match for the rule to take effect.


1. Naming the Traffic Rule

The first step is to name your rule. Use a descriptive name that clearly identifies the criteria you are matching and the page the rule applies to.


2. Select the Target Page

Choose which page on your website this traffic rule will apply to. This is the page where visitors will arrive and where the traffic rule will determine the funnel variation.


3. Referer Section

In the Referer Contains field, specify where the traffic is coming from. For example:

  • Google

  • Facebook

  • TikTok

This field allows you to target visitors based on their traffic source.


4. URL Contents

The URL Contains field lets you target visitors based on specific fields in the URL. For example(&campain=black_friday), if you want to look for a certain parameter in the URL, you can define it here.


5. Date and Time Filters

You can filter traffic rules based on specific dates and times:

  • Date Range: For example, if you are running a sale from January 1 to January 15, input this range, and the rule will trigger only during these dates.

  • Time Range: Specify times, such as 5:30 p.m. to 7:30 p.m., to apply the rule only within that window.


6. Location-Based Targeting

You can filter visitors based on their geographical location, including:

  • City

  • State

  • Country


7. Language Preferences

Filter visitors based on their browser's default preferred language. For example, if you have a funnel variation in Spanish, you can set the rule to trigger only for Spanish-speaking visitors. By default, the language is set to English if no preference is specified.


8. Device and System Filters

You can filter traffic based on the visitor's device and system:

Device:

  • Desktop

  • Mobile

  • Tablet

Operating System:

  • Android

  • Mac

  • Windows

Browser:

  • Chrome

  • Firefox

  • Safari

  • Internet Explorer


9. Adding URL Parameters

Once the rule criteria are met, you can add specific parameters to the URL. For example:

&state=Utah

This allows you to pass data into the URL for further targeting or tracking.


10. Choosing the Funnel

Finally, choose which funnel to send the visitor to. For example:

  • Base Landing Page Funnel

  • Sale Landing Page Funnel

  • Spanish Landing Page Funnel

You can direct traffic to any variation of your funnel that you have set up.


11. Save the Rule

Once you have configured all the necessary settings:

  1. Review your rule for accuracy.

  2. Click Save to commit your changes and activate the traffic rule.


Conclusion

Traffic rules are a powerful way to split and target traffic coming into your pages. By setting up detailed conditions such as location, time, URL parameters, and device information, you can ensure visitors are directed to the most relevant funnel variation. Use this guide to set up and manage traffic rules effectively in the CRO Tool.


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